STREETWEAR · IDENTITY & CAMPAIGN
one2many.
The brand I built from the inside. From an idea about love to clothing, images and a community.
- Category
- Oversized hoodies · Graphic prints
- My work
- Branding · Product · Production · Web · Advertising
- Archive
- Original identity, designs and photography
- New exploration
- AI film based on an original photograph
Making
love
fashionable again.
The idea before the garment.
Love in its different forms appears in one2many's words, symbols and identity. Color explorations and logo variations document how that visual language took shape.
Graphics become clothing.
The prints and cut of the hoodie turn the identity into a garment. Front and back compositions are designed as parts of the same piece. Campaign photography shows fit, proportions and attitude through consistent light and setting.
From the archive to a new film.
An original campaign photograph became the starting point for an AI-generated film, using new camera direction to focus on the garment. This is a new interpretation of the archive.
Knowing a brand through every decision.
I led one2many from 2023 to 2024. My work covered production direction, garment manufacturing, printing, web development, advertising and branding.
Explore the original work.
Original project materials. Interface and campaign copy is preserved in its original language.
Project gallery
one2many / 01 
one2many / 02 
one2many / 03 
one2many / 04 
one2many / 05 
one2many / 06 
one2many / 07
The work in motion.
Published project films, including the AI explorations described above.
Let’s build your next idea.
Connect design, development and a clear direction for your project.
Let’s talk