RELAXED TAILORING · LIFESTYLE
Hotel 001.
A collection to live in. From the lobby to a late dinner, and from the city to the open road.
- Category
- Layers, knitwear and relaxed silhouettes
- Campaign idea
- One collection. Three moments.
- Art direction
- Vintage mood · Natural light · Tobacco tones
- Work
- Art direction · Imagery · AI video
Dressed to stay.
Hotel 001 began as a visual identity built around comfortable clothing, attention to detail and a relaxed way of inhabiting a space. The collection connects every image.
Start with the setting.
Interior and car reference photographs informed the scenes. From those spaces, we defined framing, wardrobe and the models' presence.
Three scenes. One attitude.
The Lobby, After Hours and Sunday Drive form one campaign. Each scene suggests a different occasion while keeping Hotel 001's visual language.
After Hours in motion.
The After Hours campaign image is the starting point for an AI-generated film. Camera direction and changes of shot bring its atmosphere, lighting and wardrobe into motion.
Explore the original work.
Original project materials. Interface and campaign copy is preserved in its original language.
Project gallery
Hotel 001 / 01 
Hotel 001 / 02 
Hotel 001 / 03 
Hotel 001 / 04 
Hotel 001 / 05
The work in motion.
Published project films, including the AI explorations described above.
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