WASHED STREETWEAR · DENIM
NORTE.
City uniform. An everyday garment with a presence of its own.
- Category
- Boxy hoodie · Wide-leg denim
- Palette
- Washed charcoal · Dark blue · Concrete
- Direction
- Texture, proportion and city light
- Work
- Visual design · Product · Editorial · AI video
Built for
the everyday.
Character is in the texture.
The direction draws on oversized streetwear: heavyweight-looking cotton, washed tones, dark denim and understated graphics. NORTE develops an identity around that sensibility.
Define the product first.
A product image established the hoodie: color, pocket, hood, stitching and embroidery. The same image served as a reference for the model shot.
Texture and silhouette in motion.
The editorial image becomes an AI-generated sequence. Framing explores the hoodie's texture and the outfit's proportions, connecting the garment to the campaign's visual direction.
Explore the original work.
Original project materials. Interface and campaign copy is preserved in its original language.
Project gallery
NORTE / 01 
NORTE / 02
The work in motion.
Published project films, including the AI explorations described above.
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